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Back to blog Cornerstones of the Team - Marketing

Cornerstones of the Team - Marketing

2BScientific - Cornerstones of the Team - Marketing

2BScientific doesn’t just set out to keep our promise of “no-one does more for the customer” whilst providing an incredible range of reagents. Since 2009, brothers and founders of the company, Tim and James Bernard set out to make a reputable, trustworthy, and dependable business. This has been demonstrated time and time again through multiple ISO accreditations, offsetting our carbon footprint to make us carbon neutral, a range of international charity work via donations and being a member of the Slave-Free alliance.

2BScientific is a well-respected company that is made up of a talented team of professionals, including board members, sales, marketing, supply chain management, finance, customer support, and logistics. Each team plays a vital role in the company's success and works hard to ensure that all aspects of the business are running smoothly. The teams are dedicated, skilled, and committed to providing the best possible experience for customers.

Our marketing team goes above and beyond to ensure that customers are well informed about our products and services. They provide detailed product information and specifications, as well as expert advice and guidance on the best solutions to meet the unique needs of each customer. Additionally, our marketing team is committed to staying up to date with the latest trends, technologies, and best practices. They regularly attend industry events and conferences, participate in webinars and other educational opportunities, and engage with industry thought leaders to stay on the cutting edge of the latest developments.

Our marketing team puts a great deal of effort into the 2BScientific website to ensure that it provides a user-friendly and informative experience for our customers. The website is often the first point of contact between our company and our customers, so it's crucial that it represents our brand and offerings in the best possible light. In addition to providing detailed product information, our marketing team uses the website to showcase our industry expertise. They create high-quality content, such as blog posts, newsletters, and product specifications, that provide valuable insights and advice to our customers.

Our marketing team works closely with the sales team to ensure that our efforts are aligned and optimised for maximum impact. By collaborating with the sales team, our marketing team can create targeted messaging and campaigns that speak directly to the needs of our customers, helping to find the perfect product to suit the customers’ requirements. This is further demonstrated by our 2BFound service in which if our catalogue of close to a million products doesn’t suit customer requirements, we can connect with those outside of our dedicated suppliers to ensure accessibility to almost every life science product.

At 2BScientific, our product managers work closely with suppliers to ensure that we are offering the best possible products and solutions to our customers. They gather feedback from customers and analyse market trends to identify areas of opportunity and to inform product development and marketing strategies. Additionally, communicating with suppliers to understand the potential applications of new product lines, which helps to ensure that our product offerings are up-to-date and aligned with industry best practices. By staying informed of new products and technologies and working closely with suppliers to bring them to market, our team help us to remain at the forefront of the life science industry and provide our customers with the best possible solutions.

At 2BScientific, our product managers and marketing team work together seamlessly to provide a streamlined experience for our customers. We are dedicated to identifying and developing the best possible product lines, while our marketing team works tirelessly to ensure that our customers are well-informed and engaged. By working together, these teams help to ensure that our customers receive the best possible solutions, from the latest products and technologies to effective marketing strategies that help them to achieve their goals. At 2BScientific, we stop at nothing to provide our customers with the best possible experience, and our product managers and marketing team are a key part of that commitment.