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2BScientific and Symansis announce a new marketing and logistics collaboration

June 30, 2010

2BScientific and Symansis announce a new marketing and logistics collaboration


Oxford, UK / Timaru, New Zealand (21st June 2010): 2BScientific, a life science products distributor to the UK market, and Symansis, a New Zealand-based company that produces high quality reagents for cell biology researchers, have announced a new marketing collaboration for Symansis products from June. This will include a European distribution and logistic centre that will shorten the time taken for Symansis’ European customers to receive their products. The agreement also includes co-marketing of Symansis products in Europe — the products will continue to be sold via Symansis’ existing distributor network, improving the service that they receive.

2BScientific already supplies specialist immunological reagents including antibodies, flow cytometry, and PCR to European life science markets. The deal with Symansis will see the company offer additional antibodies; assays, human cell expressed (HCX) proteins and tools for cell signalling research including inhibitors and multi-kinase “ELISA” assays.

“This agreement validates the hard work 2BScientific has undertaken to enhance our reputation as a valued life science reagents distributor. Symansis is an award-winning company with an internationally renowned scientific advisory board, and we are very excited to be working together. European customers will now benefit from a wide range of new products and services,” commented James Bernard, Director at 2BScientific.

“We are delighted to be partnering with 2BScientific to give European cell biology researchers more information about our novel products and offerings, and to provide improved marketing support and delivery to our distribution network. 2BScientific has an unmatched approach to customer focus, service and quality that perfectly complements Symansis. Both companies offer a number of unique capabilities and products, which will help researchers meet their challenges in the key European market,” said Peter Foster, Chief Executive Officer of Symansis.

The agreement will also see 2BScientific:
• Promote Symansis training course and seminars
• Host road shows across Europe
• Jointly attend exhibitions and conferences with Symansis

Additionally, this agreement allows both companies to offer customers enhanced service, expertise and product sourcing options.
 

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